A proud moment for Vismay
Vismay has been honoured with the IMAGES Most Admired eCommerce Brand: O2O Integration award at the IMAGES Group India Ecommerce Forum 2026. We are proud of this one, and we want to share what it means to us.
For a long time, our online store and our physical stores ran side by side and rarely spoke to each other. A shopper who saw a kurti online and then visited a store could find the two experiences very different. We set out to change that, so Vismay feels like one brand wherever a customer meets us.
This award recognizes that work. To read more about who we are, visit our About Us page.
What the IMAGES Recognition Covers
The IMAGES Most Admired eCommerce Brand awards recognize brands for excellence in online retail. The O2O Integration category looks at how well a brand joins its digital storefront with its physical stores. Winning it means that connection is working.
Vismay's award graphic also lists the brand under Excellence in Ecommerce Innovation at the IMAGES eCommerce Awards 2026. Two recognitions, one message: our digital work and our store work belong together.
The forum brings together eCommerce brands and retail leaders. Being there with this award puts our approach in front of people who build similar businesses.
The category is about joining things customers already experience as one: a shopping trip, a gift, a return. When those steps feel connected, the brand is easier to trust.
An award is a snapshot of past work. It confirms the direction. It does not mean the job is done.
Why It Matters for Every Shopper
O2O is not about channels. It is about the person shopping. In practice, a good experience means three things:
• The same range, whether a customer shops online or in store.
• Service that carries from one channel to the next.
• Fewer steps between seeing a kurti and taking it home.
If you prefer to visit in person, the store locator lists our outlets across South India. If you prefer to shop from home, the same range is waiting online.
Consistency is the goal. The same brand and the same care should show up at every point of contact.
The Moment the Award Was Announced
The announcement went out on September 8th. Each person who helped make this possible had a part in it.
Awards like this do not come from one season. They come from many small decisions: a store team that answers a question about an online order, a website update that matches what is on the shelf, a return that is easy to make. We wanted the people doing that work to know it was seen.
Customer feedback showed us where shopping could be easier. Partners helped turn plans into working stores and websites.
Inside the company, the daily work of the team is what earned this recognition. Thank you to everyone who contributed.
This One Is for Every Customer
This award belongs to our customers first. You are the ones who browse, buy, come back, and tell us what could be better.
Ethnic wear is personal. A kurti is chosen for a wedding, an office day, or a quiet Sunday. Whatever the occasion, the way you buy from us should feel as easy as the way you wear it.
It also belongs to our partners and to everyone on the Vismay team, from the store floor to the head office. Thank you. The New Arrivals collection gets fresh styles every week, so there is always something new to see.
We are still building. Come see what is new, and tell us what you think.
