A Legacy of Fashion Since 1987
Vismay has been committed to delivering premium quality fashion that blends tradition with modernity. Our journey began in 1987 with Novelty Clothing, the parent company, and in 2004, we introduced our exclusive ethnic wear brand Vismay and expanded into fashion retail and ventured with our own retail outlets. Over the years, we have expanded across South India with close to 40 stores, offering a diverse and ever-evolving collection of styles. With fresh designs launched every week, we ensure that our customers always stay ahead in fashion. Whether it’s for daily wear or festive occasions, Vismay offers timeless, versatile, and sophisticated styles that cater to every woman’s wardrobe.
Ethnic Wear
Vismay’s ethnic wear collection includes kurtis, kurti bottom sets, and bottom wear, crafted with high-quality fabrics such as cotton, rayon, viscose, and silk blends. Our designs range from A-line cuts, straight fits, flared styles, to asymmetrical hemlines, featuring intricate embroidery, mirror work, delicate prints, and block patterns. With 40+ new designs introduced every month, our collections are created for both casual and festive occasions, ensuring every woman finds her perfect fit and style.
Mirai – The Premium Collection
For those seeking elevated elegance, Mirai redefines ethnic fashion with a blend of luxury and sophistication. This collection, priced between ₹2,799 – ₹4,999, offers meticulously designed kurti and bottom sets made from silk blends, modal chanderi, and high-grade cotton. Each piece is tailored with statement embroidery, hand-block prints, and intricate detailing, making it the perfect choice for special occasions.
Vismay Intimates - The Lingerie Collection
Vismay’s intimates collection ensures comfort and confidence from within. Our range of bras, panties, and camisoles is crafted from breathable, skin-friendly fabrics like cotton, micro-modal, and microfiber. We prioritize comfort and function, with features such as microfilament sewing threads, concealed elastics, seamless designs, and label-free
Sustainability & Ethical Sourcing
At Vismay, we are deeply committed to sustainable fashion. Our fabrics are carefully handpicked from artisans, ensuring authenticity and quality. We use pre-washed handloom fabrics to enhance durability and prevent shrinkage. Our designs incorporate cheese-dyed yarn for long-lasting colors, and natural dyes with cotton linings to ensure skin-friendliness. We also utilize mill-made and auto-loom fabrics to maintain variety and superior texture.
Our modern quality assurance methods include mercerized, singed, and combed fabric treatments, ensuring a premium finish. Every garment undergoes rigorous quality control checks, maintaining our promise of excellence.